Cara McCarron

What to Look For When Hiring an Advertising Agency

Advertising agencies often tend to have somewhat of a bad reputation. You can almost see business owner's noses crinkle up at the mere mention of the word. Usually it's because of the massive expenses they expect to incur. They'd like to, but just can't afford it. I kind of have a different take on the whole thing. As an ad agency owner, I certainly understand the need to advertise your business.... (posted by Cara 3 years 67 days ago.)

5 Important Things To Consider When Starting A New Business

So, you've decided to start a new business. Or maybe you've already started one. If that's the case, then congratulations. Being a business owner can be one of the most exciting, rewarding experiences imaginable. It can also be one of the biggest disasters if you don't keep in mind a few key elements in the early stages. Five important things to consider when starting a new business are... (posted by Cara 3 years 67 days ago.)

Advertising Slogans - Do Famous Advertising Slogans Really Work?

We've all heard them. We've probably all used them and sang them. Sometimes they even become a part of popular slang. But the real question is, do all those famous advertising slogans really work? I guess we would first have to define what we mean by 'work.' For those of us with a more direct response frame of mind, that means did it increase sales? Did it illustrate a benefit to the... (posted by Cara 3 years 74 days ago.)

Five Low Cost Ways to Market Your Small Business

Let's be honest, marketing can cost a small fortune. Television, radio, print...it's all expensive, and if not done properly can also be completely useless. Throwing a $2,000 ad in your local paper might seem like a good idea, but if the majority of your target market isn't reading that paper, what's the point? The key to marketing a small business is determining where your target market is, then... (posted by Cara 3 years 77 days ago.)